
The End of the World Is Just the Beginning — Peter Zeihan
Peter Zeihan
McKinsey & Company
McKinsey partners discuss the growing impact of geopolitics on business strategy, and what leaders can do to build resilience in an increasingly fragmented world.
Personal insights by JK, COO
Geopolitics is no longer a background variable — it's a primary driver of business strategy. Companies that don't build geopolitical intelligence into their planning process will be blindsided.
McKinsey's perspective bridges the gap between geopolitical theory and business practice. Their framework for integrating geopolitical risk into strategic planning is immediately actionable. I've adapted their scenario planning approach for our franchise expansion decisions — stress-testing each new market against geopolitical scenarios rather than just economic projections.
Geopolitical risk is now a top-3 concern for CEOs globally — up from barely registering five years ago
Scenario planning must include geopolitical variables — not just economic and competitive ones
Supply chain resilience requires redundancy, not just efficiency — the lean model is a liability
Companies need a 'geopolitical radar' — systematic monitoring of political risks that could disrupt operations
C-suite executives and strategic planners. If geopolitics isn't part of your annual planning process, you're planning with incomplete information.
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