Customer acquisition, brand building, and the psychology of persuasion in modern markets.
10 videos curated
Seth Godin
Marketing guru Seth Godin explains why being remarkable is the only marketing strategy that works in a world of infinite choices and zero attention. His TED talk on spreading ideas.
Seth Godin
Seth Godin argues the internet has ended mass marketing and revived tribes — groups of people connected to one another, to a leader, and to an idea. The future of marketing is leading movements.
Philip Kotler
The father of modern marketing, Philip Kotler, delivers a comprehensive lecture on marketing strategy — from segmentation and positioning to the 4Ps and beyond.
Simon Sinek
Simon Sinek's foundational talk on the Golden Circle — why the most inspiring leaders and brands start with 'why' before 'how' or 'what.' The blueprint for brand storytelling.
Alex Hormozi
Alex Hormozi breaks down the framework from his bestselling book — how to craft offers that are so valuable, customers feel stupid saying no. Practical, tactical, and immediately applicable.
